We're software inventors.

I found Inventive Labs a delight to work with – they were smart, savvy, and often saved me from myself. — Henry Rosenbloom, Publisher, Scribe Publications

But it has stayed on my list of things to do because exactly these sorts of user interactions give an interface its handling — the sense that you're steering it, rather than poking at it. — Joseph on Peeking at previews in Blueprint